Schweppes Premium Mixers Packaging

Rebeka Arce

The project initially involved the design and art direction of a corporate box that contains five bottles of tonic and four mini-bottles of different gyns to send to a selected list of clients for christmas.

We wanted to go further with a more awe-inspiring product emphasizing the luxury and elegance that set the brand apart getting into the aspirational universe of the gyn&tonic.

Schweppes wants to motivate the client to use the bottles inside the case to make the perfect mix between tonic&gyn.

As the main concept was the word 'mixing' we made a nod to the song 'It´s christmas time' creating a personal naming for the limited edition christmas case: 'It´s mixing time'.

When we open the case we discover a playful experience of mixing: each bottle has a box with a different illustration on each box-side.

You can switch the position of each side getting different constructions of abstract illustrations and geometric graphics. Agency: The Mood Project

Rebeka Arce is a freelance multidisciplinary designer and art director based in Madrid developing visual and creative solutions for the audiovisual media with a focus on brand creation, flexible identity design systems, moving & still image creation and editorial design. She has worked across disciplines to bring to life meaningful and dynamic design solutions combining traditional graphic design elements with illustration, art and photography. Her work is shaped by an…

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