Abeeja is the project of a small local producer to take their honey far away. This idea begins with the name of the brand that seeks to break boundaries merging the words abeja (spanish) and bee.
Their workers bees fly along the far and wide fields of Murcia to collect the pollen of the lemon flower. By means of a simple die on the label, the package can unfold its wings showing an iconic image of a bee.
This is an economical solution that takes advantage of the customer's reduced resources and allows their product to fly above others.