Abeeja

Andrés Guerrero

Abeeja is the project of a small local producer to take their honey far away. This idea begins with the name of the brand that seeks to break boundaries merging the words abeja (spanish) and bee.

Their workers bees fly along the far and wide fields of Murcia to collect the pollen of the lemon flower. By means of a simple die on the label, the package can unfold its wings showing an iconic image of a bee.

This is an economical solution that takes advantage of the customer's reduced resources and allows their product to fly above others.

Andrés Guerrero is specializing in corporate identity, packaging and editorial design, always looking for a smart and strong way to communicate his ideas. He has worked for 10 years with some of the most important studies in Murcia such as Germinal, Eduardo del Fraile and F33.

Currently is working as art director and graphic designer with the emerging Rubio & Del Amo studio.

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