Aramon is a esqui's company owned by the spanish government of Aragon and Ibercaja. This company rules some of the most famous mountains located in The Pyrenees of Spain.
During the year 2016, I had the privilege to deal with the creative direction and the full design of the first product collection of Aramon.
This one was named: "Marchica" (as the well known "après ski" party which takes place in Formigal, Aragon, Spain) The full collection involved a wide range of products (objects and fashion).
The main purpose was creating a collection that was representative of Aramon’ spirit: Nature, sport and freedom.
As consequence of the wild and sportive characteristics that this skiing company involves; animals' figures were chosen as the most representative elements of this collection.
Moreover, the well known song by Neil Diamond: “Sweet Caroline” was the inspiration to design graphics placed on different corporative products such as: Mugs, fashion (t-shirts, sweaters and shirts)...
