Anova - Identity and packaging redesign

By: Costa

Anova is a leading brand in the gardening and wood cutting machinery. Its product portfolio had grown over the years, but its packaging design hadn't been able to keep up with the pace and the brand's visual recognition and identity was unorganised and unfocused.

Using the logo as a starting point we developed a full visual system and corporate display typeface to design the whole packaging range and give the brand a bold, technical, contemporary and distinct look as the products' quality deserved.

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