Axel Hotels needs, for the opening of its first hotel in Madrid, the design and production of the complete signage of the building. The interior design of the hotel, owned by HI Partners and designed by El Equipo Creativo, is a tribute to the city and the adjoining neighborhoods in which it is located.
We said: tribute to Madrid? Well, the support will be the tile! Because the names of the streets of the capital are painted on tiles, because the bars with hearth decorate their exterior and interior walls with tiles .
and because on a tile is where is danced a chotis (Madrilian traditional dance)! And the graphic design? Each floor has its own typeface, adopting the personality of the varied labeling of the classic businesses and the buildings that we find around the hotel, in Malasaña and Letras.
For the complete signage of the Axel Hotel Madrid there have been 51 signs and 88 hands, which support a total of 408 tiles, distributed in the 9 floors of the building. Materials: Glazed ceramic tiles, lacquered wood and iron structures, enameled resin hands.
Production: El Taller de Piñero