Beast kids

Carlos López Cumplido

Packaging for three varieties of yogurt drink, aimed at children with lactose intolerance. An integral design with gamification and storytelling to strengthen the user experience.

Jars have a striking and colorful graphic to attract attention. Stoppers and drops in the same colour simule that the liquid overflows, and each flavor has its color and its character.

In addition, the cap has a stamp (with random letters and numbers) with which children can capture their names or have fun with mathematics.

My name is Carlos López, I am from Pamplona, North of Spain. I am a freelance multidisciplinary designer: graphic, web and also illustrator. And also, I am a master student.…

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