Bestie

Carlos López Cumplido

Bestie is a packaging for three varieties of drinkable yoghurt aimed at children with lactose intolerance. Consumers are the alpha generation, which is why the design is based on illustrated characters that tell a story (storytelling) and can be played with (gamification) thanks to the flaps and wedges offered by the packaging.

Its appeal is provided by the colour and illustrations. The colourful, dynamic and friendly characters are each linked to a flavour. A cluster clip is proposed to achieve a large surface for the graphics, which is the same for the three flavours, changing characters and colour.

It has a die-cut window that encourages play and tells a story. The back of the cluster contains the instructions for use of the jars, as the cap has a stamp (with random letters and numbers) that children can write and play with.

Inside the cluster are the three jars, which can be removed by pushing from one side or breaking the packaging at the top, and have a full sleeve, continuing the graphic style.

My name is Carlos López, I am from Pamplona, North of Spain. I am a freelance multidisciplinary designer: graphic, web and also illustrator. And also, I am a master student.…

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