Bombas Gens

Gallén+Ibáñez

BombasGens is based at the former Art Déco hydraulic pumps factory owned by Carlos Gens. It pays tribute to the past of this singular building, both in its verbal identity and in its visual identity.

The starting point of the symbol is an ornamental motif extracted from a grid that symbolizes a fountain. We have simplified the drawing until we reach an iconic form with a B. Both the identifying elements and the orientation system coexist in harmony with the architecture, its scale and materials.

Its function is to guide and make the space understandable through the minimum of possible elements and visual discretion.

Gallén+Ibáñez is a multidisciplinary graphic design studio with headquarters in Valencia. Its activity focuses on different specialties, such as corporate image, editorial design, packaging, art direction and web design. We venture into other areas whenever the occasion allows it. The studio teams change and grow to adapt to each project. We like to define the studio as a design boutique because we customise our work according to the needs of our clients. We have an artisan’s approach…

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