Cannes Lions is more popular than ever, meaning it’s difficult to stand out. There’s a lot of noise and options for attendees to choose from, and we wanted cut through the clutter and reach brands and agencies decision makers. Bombarded with digital outreach, we had to be creative.
We decided to go old school and create a physical kit, that people definitely didn’t expect from a technology company.
That element of surprise helped get their attention and the kit’s high-quality reinforced GumGum’s premium positioning, all while playing on the element of nostalgia that makes a huge different in content marketing.
Phoenix The Creative Studio has created the Cannes Lions Survival Kit, developing the branding, strategy, packaging, and illustrations for the packs that were delivered to important players in the field.
With nautical inspiration & items that are equally fun & useful, the kit was created to expand horizons and make vital industry contacts.