Cervezas 1906 is a premium beer brand owned by Spain's most respected independent and family-owned brewery Hijos de Rivera. The brand had acquired a loyal consumer base, but its visual had lost focus and personality and needed a much delayed restyling for all the brand's expression channels (packaging, advertising, promotion and sponsorships).
We developed a whole new visual identity language to redefine the brand's personality, turning the identity into a statement of the brand's very own philosophy and allowing it to approach new consumers.
Plus, the new design not only is more usable for the company and its partners, but made the whole production process more sustainable as well by employing less paper and FSC certified materials.
