Last year, COAC (Col·legi d'Arquitectes de Catalunya) organised a 6-month discussion process to analyse the architecture context; identify challenges and propose professional tools to address them.
Despite the crisis, they wanted an optimistic brand, non-architectural, and able to renew the image of the institution. The brand represent multiple visions, looks and opinions about architecture, through an icon in the form of eye/mouth and the use of corporate colors.
It allows you to compose shapes and patterns to build a dynamic graphic image, adaptable to diverse needs, formats and environments from paper to website, space and video-animations.
In the end, the logo served to rejuvenate an out-of-date institution (COAC), often criticised for its passivity in fron of the crisis and its inability to connect with new generations.