n the era of digitization, society demands more transparency and accessibility to information from companies. The financial publications of companies such as Integrated Reports, Quarterly Results or Equity Story have to inform, value trajectory, successes, teams and challenges, but they are also brand content that should help us connect with our target audience and provide means to get to know us beyond our product or service.
Last year, our Company LLYC made numerous integrated annual reports for big companies, and one of them was the eDreams' one. The order by eDreams consisted of preparing the Integrated Annual Report for its fiscal year 2019 divided into three sections: A, B and C.
Section A, in which we had the most creative freedom, is the most visual and where the most elaborate infographics and graphics can be found. And in sections B and C we captured more financial information.
The objective was clear: to attract future investors, while transmitting its annual results and market position as clearly as possible. To meet expectations, we opted to make a dynamic, interactive and very clean mockup, following its corporate identity.
We created a visual key by small dots that were repeated in the first section, we used very powerful images throughout the document, we elaborated all the infographics and graphics with a very personal style for the client and an exclusive layout for eDreams.
In order to facilitate navigation throughout the report, we created an interactive key at the bottom of the pages so that the user could scroll through it and thus find specific information.
Here you can find the eDreams’ Annual Report 2019: https://www. edreamsodigeo. com/wp-content/uploads/sites/19/2020/07/Integrated-Annual-Report-FY2020-2. pdf
