El Gabinete

Alejandro de Francisco Castillo

A space to arm yourself. A secret club. An analog machinery. A warehouse of wonderful utensils. A campfire to conjure. A study to share. A living room. A dressing table for makeup. A prohibited publisher.

An academy of popular knowledge. A hiding place. A common headquarters. A carnal territory. An area for testing. A place to display the unstable. A fantastic laboratory. It is a graphic display based on the idea of the manual, repetition, management and correspondence.

It has three fonts:The headline inspired by different modernist and fantasy elements (the faun, the forest . . . ), a secondary typeface that refers to the typewriter and the office .

and a third manual, calligraphic and blue pen typeface, which has to do with the gesture. Two iconic elements:The ET / & (the Latin linguistic conjunction that has been banished from use in Spanish and appeals to the recovery of memory and union) and a dandelion flower, an open, surviving, edible, playful, domestic and wild at the same time.

All this is brought together in spaces for writing, such as file cards. Dry bumps, watermarks, tampons and stamps used on a technical school drawing paper.

Hi! I’m Alejandro a UX/UI designer & Brand strategist based in Pamplona. I’ve worked with companies, agencies, startups and individuals all over the world.…

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