Eduardo Gómez Úbeda is a Spanish musician and coach who came up with the idea of making a personal development “album - book” and presenting it live with music perfom. He wants to use his resources to express and communicate his life experience in an inspiring way for others on their journey of self-discovery.
From the beginning, one of the challenges was defining the project, which eventually ended up acquiring a podcast format and a YouTube channel. To do this, we created a contemporary identity that would collect, on the one hand, the essence of Eduardo's musical references, as well as transferring the main objective of the project: self-discovery.
We also made sure to design a flexible identity that would accommodate both live presentations and different print and digital formats.
