El papel del color

Estudio Pérez Medina

A catalogue of coloured papers aimed at paper specifiers such as designers and advertisers, commissioned by Inapa, a multinational paper manufacturer and distributor of Portuguese origin. The piece, making a play on words, reflects on the "role" of colour in history while showing a selection of the company's coloured "paper". Each of the images conceptually draws on or evokes the history of each colour and, in a practical way, on colours from the Inapa distributor's range to match the tighter shades of each colour.

We are a local design studio, from here in Madrid, but we feel comfortable working both here and there. We are a strategically small team with an unobstrusive style, known for our apparent simplicity, argumentation, commitment, good use of typography, careful balance between modern and timeless, and positive outlook and good humor.…

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