EUROPARQUE

By: Paulo Marcelo

EUROPARQUE EUROPARQUE is one of the main Conference Centres in Portugal.

The rebranding for Europarque is presented as an iconographic communication system, openly monolithic but simultaneously flexible, easy to understand and apply to the various communication materials.

Bearing in mind its history and intrinsic characteristics it would be unlikely to represent Europarque by means if a single graphic element.

Therefore, the brand is represented by the symbol unfolded into four icons: the first one which is expressed as an array of dots expresses the dynamism and versatility of the venue; the second icon, a circular shape, represents centrality and proximity.

The horizontal bars are a symbol of the timeline of its journey, its history and projection for the future; the fourth icon incorporates the metaphorical representation of the sun, symbolizing the surrounding environ

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