Paulo Marcelo

EUROPARQUE EUROPARQUE is one of the main Conference Centres in Portugal.

The rebranding for Europarque is presented as an iconographic communication system, openly monolithic but simultaneously flexible, easy to understand and apply to the various communication materials.

Bearing in mind its history and intrinsic characteristics it would be unlikely to represent Europarque by means if a single graphic element.

Therefore, the brand is represented by the symbol unfolded into four icons: the first one which is expressed as an array of dots expresses the dynamism and versatility of the venue; the second icon, a circular shape, represents centrality and proximity.

The horizontal bars are a symbol of the timeline of its journey, its history and projection for the future; the fourth icon incorporates the metaphorical representation of the sun, symbolizing the surrounding environ

Paulo Marcelo

Paulo Marcelo Santa Maria da Feira

Paulo Marcelo is a Graphic Designer, Professor and Design Researcher at CIAUD, Lisbon Shool of Architecture, Universidade de Lisboa, Portugal. His studies is focused on the role of design in the construction and transmission identity of Portuguese historical brands and their relationship with the strong revivalist trend we live today. His intention is to contribute to publicize the graphic assets of these brands, especially in packaging produced, especially in the mid-twentieth century. Paulo is…

This site uses cookies

This site uses cookies to provide you with a great user experience. By using the Selected Inspiration platform you agree with our use of cookies.