Falstaff Branding Guide

By: Justice Crisp

I created a brand usage guide for an extinct company which explains and demonstrates the proper usage of branding elements. In addition to a printed guide, I was also responsible for bringing the brand’s visual identity up to date, not simply reusing what existed in the past.

The chosen extinct brand was Falstaff beer. I emphasized the “manliness” that Falstaff once claimed to have. Pushing that even further, I branded the beer for men exclusively.

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