I created a brand usage guide for an extinct company which explains and demonstrates the proper usage of branding elements. In addition to a printed guide, I was also responsible for bringing the brand’s visual identity up to date, not simply reusing what existed in the past.
The chosen extinct brand was Falstaff beer. I emphasized the “manliness” that Falstaff once claimed to have. Pushing that even further, I branded the beer for men exclusively.
