I wondered how I could, via the use of technologies, use innovative ways to change the viewer’s relationship with paper. I started to investigate around the concept of augmented reality as it is easy to access and reachable for everyone as we are already looking at the word through our phones.
With 3D augmented reality I realized I could give an even more palpable dimension to paper. The paper became the framework as a door to volumetric elements that are closer to us - a part of our world.
On my posters most of the elements on 3D are clickable and interactives, the paper form becomes as deep as a screen is - a portal to infinite content.
The idea here is to attract the viewer’s attention without the assault of the message itself. The public space is already polluted by information and text.
Here the content is secondary, the viewer if interested can access the information, this allows a desaturation of the visual and a more playful conception.
