IITP Rebranding

Shuka

IITP is an acronym of the Institute for Information Transmission Problems of the Russian Academy of Sciences. The concept of rebranding is based on an ancient philosophy’s eidoi — ideas before it has taken shape in somebody’s thinking.

The rebranding included an emblem, logo, and communications. We presented the institute as a net of laboratories to catch the next eidos — each with its own special section: telecommunications, intelligent computer systems, genomics, fundamental mathematics, nd computer linguistics.

An emblem inherits the shape of the former logo, which was the oscilloscope line, but now it’s also lightning — a basic symbol of information.

We are Shuka: brand and design bureau from Moscow. We give brands a resilient environment, consistent architecture and sustainable living. We hear and we listen, structure and articulate.

We produce emotions out of stories. Our background in print media and strength in typography allows to propose distinctive approach to storytelling through web, product and motion design; the experience of collaborating with clients of different scale and areas makes it multidisciplinary.

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