IITP is an acronym of the Institute for Information Transmission Problems of the Russian Academy of Sciences. The concept of rebranding is based on an ancient philosophy’s eidoi — ideas before it has taken shape in somebody’s thinking.
The rebranding included an emblem, logo, and communications. We presented the institute as a net of laboratories to catch the next eidos — each with its own special section: telecommunications, intelligent computer systems, genomics, fundamental mathematics, nd computer linguistics.
An emblem inherits the shape of the former logo, which was the oscilloscope line, but now it’s also lightning — a basic symbol of information.