This ficticial project consists on the redesign of the Jazz Madrid Festival. For this project I wanted to give a youthful vibe, with organic shapes and fun poses, while still maintaining the classic and retro style more associated with jazz. It has a warm color palette that was inspired from old jazz posters and I feel captures the feeling that this style of music gives. I made a set of three illustrations which I then used for the posters and merchandising of the festival.
