Klave

Daniel Cavalcanti

Klave is a graphic communication and production studio specialised in managing and communicating cultural projects (mainly for the music industry).

The name and graphic identity created for the studio is based on the way a song is organised in a partiture. "Klave" is a variation of the word "clave", which is the symbol that indicates how the musical notes are written.

The logo makes use of the symbol that indicates a musical accent, used to highlight particular notes. Finally, we added "musical accents" in the Futura typeface to create a unique visual language for Klave.

I am a graphic designer working worldwide from Barcelona.I work in several design subjects, including identity, editorial and communication design. I have as a principle to maintain an open dialogue with my clients during the whole design process, so that together we can find design solutions that fit their needs. I believe in the power of a concept-based design, in which simple graphic tools are used to potentiate the core concepts and main values of each project.

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