Wanna One developed an image and marketing consultancy 360o, that embraced the definition of a brand strategy based on a precise analysis of the national competitive environment and the global trends, to the creation of the brand, its universal concept and the later interiorism and graphics created for the place.
The result is a futurist proposal that answers the idea of the owners: create a singular space, never seen, a space that still does not exist. Because of those concepts, Wanna One has used the joining of the words knowledge and nowhere to create the naming of this new space: Knowhere.
This concept has defined the essence of the visual identity with an unstructured typography that focuses on the values of the centre: “the knowledge is infinite when you split it, it multiplies”.
And also the claim: “Work. Share. Innovate”, with which the centre places himself as a promoter and a launching base of the knowledge economy through their coworking space, multipurpose rooms and the first digital production workshop of the region.
From the moment you enter in the place, the open space ambient and its light are a welcome card to stay in. With big blue colour areas, it is almost impossible to not remember the Mediterranean sea that is just a few minutes from the place.
When you come in, the sensation is like science fiction, due to its white walls and the big deep blue cube placed in the centre as a meeting room dressed as a fishbowl. From there,it seems to flow rails of electric cables towards the tables, as it was water irrigating them.
Everything for making sure that the coworkers and nomad entrepreneurs are well hydrated with talent and excitement. The geometric shapes guide the design of the objects and furniture, reinforcing the avant-guard aspect worth as an S.
Kubrick movie. For the creation of the space, Wanna One has focused in materials as the white formica, metal, glass and textile; and has used conference tables and conference chairs from Actiu, office chairs from Sentis, designed by Josep Lluscà.
The furniture in the showcases has the signature from the own Wanna One studio. All the elements are corwned with a cubic luminary from the italian brand Novalux. The great advantage of the working space Knowhere is, in the first place, its flexibility.
Now the place counts 30 tables for coworkers, with the possibility to enlarge to 75, working spaces more relaxed for nomads and an area available to organize events. The sensation to be in a futurist surrounding it’s being reinforced by the graphics created by Wanna One, with images XXL in black&white that seem to be taken from a scanner and accompanied by verbs that welcome to the action.
Wanna One has created a place in which the common language is Hello, Good morning and may I help you. A working space where the main foods are the talent and the world famous Denia’s red prawns.
