By: Shuka

Established in 2011, Lamoda is now Russia’s biggest online fashion retailer. Rebranding is more than just a reaction to company’s growth, it reflects the natural shift from being an e-commerce platform to a daily fashion consultant; the shift from technology to the human, whether it be employee or customer.

The rebranding includes an emblem, logo, and communications. We revisited all Lamoda’s business units (the website, app, delivery service, and planned offline stores), and developed a consistent visual system for it.

We added irony to the message. The boxes, company vehicles, advertising, and merchandise — everything is united.

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