Logo, letterhead and design concept

Daniela Franz

A complete design concept for Ingrid Philipp, a woman who really likes to write letters and invitations and who loves paper and stationery a lot. To beautify the haptical feeling the logo for the business cards and the letterhead are relief printings.

The design for the logo refers to the two first letters of her name I and P, and the invitation card, which invites into the House Philipp. So the logo combines the letters I and P also to an H which stands for the House.

The invitation card includes a little surprise: by opening the card the word IN (from invitation IN the house Philipp) becomes the first name of Mrs. Philipp, INGRID, and in the text you can read: INGRID PHILIPP is pleased.

On the next page she can place several handwritten and therefore very personal invitations, like for example she is pleased to invite somebody for dinner or lunch, or to play cards.

As the logo is a very graphical one, it was also obvious to create a beautiful graphical pattern with it. In this case two patterns, a positive and a negative one. All the letters and cards are send in a sleeve with the „movement motif“ where the sender‘s adress is written on the backside.

This sleeve is stick into a transparent envelope which makes it needless to write down the consignor, and besides that looks beautiful and interesting.

Daniela Franz is a graphic designer in Mannheim, Germany. She has made her diploma in Mannheim, has worked for several agencies like Leo Burnett in Frankfurt and Contrapunkt, and has her own studio since 1994. She specializes in design concepts, corporate identities, logos, brochures, ads, advertising concepts, books etc..

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