Love Original identity

Wojciech Janicki

Love Original is a Polish based association dedicated to popularization of proper practices and high quality standards in the area of design. The main activities include organization of thematic events, prelections and exhibitions, in order to raise awarness of intellectual property and quality solutions around the globe.

Love Original is also a certificate / a medal given to outstanding designers and institutions engaged in creation and popularization of original design. The logo is created by acronym LO (Love Original) and initiates typgraphic visual language, with a custom font.

The logo reveals in a symbolic way the emotional aspect of design – a personal attitude to the design work and the social dimension at the same time as a responsibility for the surrounding space.

Independent art-director, specialzied in visual communication. Has realized many logo / identity designs for both: commercial and social projects. He is an art academy lecturer: Head of Visual Communication Department at University of the Arts Poznan (Poland). Head of ID (Sign& Identity Studio) UAP Poznan, Visual Identity Studio at Collegium Da Vinci Poznan (Poland). He cooperates with advertising agencies and cultural institutions as an graphic design consultant and designer. He runs an…

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