Love Original is a Polish based association dedicated to popularization of proper practices and high quality standards in the area of design. The main activities include organization of thematic events, prelections and exhibitions, in order to raise awarness of intellectual property and quality solutions around the globe.
Love Original is also a certificate / a medal given to outstanding designers and institutions engaged in creation and popularization of original design. The logo is created by acronym LO (Love Original) and initiates typgraphic visual language, with a custom font.
The logo reveals in a symbolic way the emotional aspect of design – a personal attitude to the design work and the social dimension at the same time as a responsibility for the surrounding space.