My Best - film poster

Vittorio Perotti

My Best is the story of Calum Best’s journey to understand his father, the footballer George Best. He is an icon for everyone, except for his son. In the poster I changed the meaning of one of the most popular quote of the footballer.

Vittorio Perotti is a multidisciplinary art director and designer with a passion for stunning ideas. He was born in San Benedetto del Tronto, a small seaside town in the center of Italy. When he was 18, he started studying communication and semiotics between Italy and Spain, while working as a graphic designer freelancer and a punk- rocker. In 2014, he created ‘The emoji redesign project’: the first set of emoticons with a flat style. The project has been featured in…

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