New Years Card 2 for a Carpenter

Daniela Franz

To „vermöbeln“ in German means to thrash or lambast somebody, but there is also the word „furniture“ (Möbel) in it. So when the headline says: „In 2015 we would like to thrash you“ it also has the double meaning: „We would like to build new furniture for you“.

This is the second card of a series of so far 5 New Years Cards for a carpenter. The concept is to play in a funny way with words or sayings which originally come from the work of a carpenter - the tools or materials etc.

The blue cards in the corporate colour of the carpenter are send every January to the customers and friends. They are always combined with a thank for the good relationship in the past and the hope for a good continuing collaboration and best wishes for the New Year.

Daniela Franz is a graphic designer in Mannheim, Germany. She has made her diploma in Mannheim, has worked for several agencies like Leo Burnett in Frankfurt and Contrapunkt, and has her own studio since 1994. She specializes in design concepts, corporate identities, logos, brochures, ads, advertising concepts, books etc..

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