Onyx Cinema Rebrand

By: Joy Tsai

Onyx Cinema is a talented team of filmmakers who shoot everything from commercials to narratives, events and documentaries. When I first saw Onyx Cinema's videography, I fell in love with the team's fluid camera work and incredible storytelling ability.

When Onyx asked for a complete rebrand, I knew right away that I needed to capture that movement and story. The logo design has varied, alternating rings that represent both the rings of an onyx stone (which was what the company was originally named after) and the fluid movement of a camera lens.

The business cards utilize beautiful stills captured from Onyx's films. The black and white treatment minimizes distraction and draws attention to the Onyx team's immersive storytelling.

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