Pusser’s Rum redesign was a created when given a brief to create a series of alcoholic drinks’ packaging for an already existing brand. Pusser’s Rum seemed to have the potential and the history that could inspire such a projects.
So, based on the things that make Pusser’s Rum unique specific, dot-work illustrations were created; an anchor, a crown and a helm.
The bottles are color coded according to the existing method used now by the company and the typography used is based on a clean look and feel using sans serif fonts to create the logo and the rest of the information on the bottle.
