ROAD78 (Premium Gin): This design has been developed for a "Premium Gin" brand. It is linked to a loyalty and positioning strategy of a well-known restaurant at Granada. Simplicity, refinement and elegance are the qualifiers that come from the project briefing.
For "ROAD78" (Premium Gin) we propose a typographic concept which presents the product as "minimalist" and "refined". A ligature with the numbers "7" and "8" was designed to create a complementary monogram for the brand.
Betting on the coherence of an exclusively typographic "branding", the design is based on an exclusive typographic set, i. e. the typeface "Slimfit",developed by the author in 2015 to shape the client corporate identity.
{ROAD78 is produced in 75cl glass bottles with matt-finish and duotone silk-screen printing}----*Client: "Curro Premium s. l. "*Production: "ROAD78" has been produced and packaged by "Destilerías y Distribuciones Liber s.
l. ". The matt-finish and silk-screen printing has been made by "Vitriglass s. l. " *Photography credits: Ángel Guzman–2017–
