By: Salvartes Design

The chiringuito popularly known as Picachos, referring to the stones that make up the beaches of Cádiz, came to us to give a twist to their whole communication strategy, wanting to position themselves as a beach restaurant with the quality that entails.

To develop the identity based on this story, we decided to use a typeface that is reminiscent of the carved stone, but at the same time elegant to position it well since it is a restaurant-bar.

Thus under a marine and coppery colour range, we supported the whole universe with different jumpers and endless noble materials that make up a resounding identity with a lot of personality.

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