In my “Today and Tomorrow?” project, I was inspired by my own experience that I have been to many different countries. This is my attempt to raise awareness of the world homogeneity issue.
While conducting this project, I used the collage method to create an uncomfortable world to show my attitude towards the world homogeneity issue. Moreover, I paid close attention to the typeface.
In three airline stewardess scenes and two transition scenes, I used various typefaces to show that everyone is different. However, starting from chain store scenes, I used Helvetica for everything.
As it is a typeface without much personality, I thought it was very suitable for my subject of the potential impacts of world homogeneity.