Today and Tomorrow?

Feixue Mei

In my “Today and Tomorrow?” project, I was inspired by my own experience that I have been to many different countries. This is my attempt to raise awareness of the world homogeneity issue.

While conducting this project, I used the collage method to create an uncomfortable world to show my attitude towards the world homogeneity issue. Moreover, I paid close attention to the typeface.

In three airline stewardess scenes and two transition scenes, I used various typefaces to show that everyone is different. However, starting from chain store scenes, I used Helvetica for everything.

As it is a typeface without much personality, I thought it was very suitable for my subject of the potential impacts of world homogeneity.

Feixue Mei is an interdisciplinary artist and an Assistant Professor at Northwest Missouri State University. She is fascinated by mass media and internet culture. Her work explores diverse media such as publications, videos, performances, illustrations, comics, and installations. Her creative practice and research have been recognized by the PCA/ ACA Conferences; Printed Matter Art Book Fairs; Art and Education, a collaboration between Artforum and e_flux; International Design Award (IDA), COW…

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