Tomelo Natura Soap

Paulo Marcelo

The Tomelo Natura Soap packaging design project aims at safeguarding environmental issues using recycled raw materials and highlighting the values associated with this authentic, genuine and 100% natural product.

The production of donkey milk soap contributes to the promotion and conservation of the native breed of the “Burro do Nordeste de Portugal” (Portugal’s Northeast donkey), animals that graze freely in the meadows of the region.

Another distinctive characteristic is the fact that the pieces of wood used in the packaging come from pruning and cleaning branches of trees in forests and can function as natural air fresheners when impregnated with a few drops of essential oil.

To illustrate this project, we searched hundreds of images from the Centro Português de Fotografia (Portuguese Photography Centre), selecting the one that best portrays the relationship between people and these docile animals.

It is a photo taken 100 years ago (on 1st November, 1918) in the Northeast region of Portugal and shows a group of children going around the country on their donkeys.

Paulo Marcelo

Paulo Marcelo Santa Maria da Feira

Paulo Marcelo is a Graphic Designer, Professor and Design Researcher at CIAUD, Lisbon Shool of Architecture, Universidade de Lisboa, Portugal. His studies is focused on the role of design in the construction and transmission identity of Portuguese historical brands and their relationship with the strong revivalist trend we live today. His intention is to contribute to publicize the graphic assets of these brands, especially in packaging produced, especially in the mid-twentieth century. Paulo is…

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