Challange WaveOC needed to redesign already existing website completely, to improve digital UX and UI to be more engaging, drive more clients and position the brand as a trusted Salesforce partner.
Solution Firstly, major Salesforce development and consulting service providers were reviewed and analyzed. Secondly, the target audience was identified in order to build proper marketing campaign.
In addition, there was an enormously big amount of content that has been organized and placed on user-friendly web pages with clear navigation. All the customer journeys are coherent and all steps are covered with nice-looking illustrations.
Intelligent content filtering in Portfolio and Blog allows to find necessary information rapidly. Web pages structure was adjusted to increase conversion rate in accordance with website guest users behaviour.
