Like most photographers I started my photography career as a wedding and event photographer. A passion for creative lighting techniques resulted in a shift to commercial photography, and more specifically automotive photography.
The challenge of beautifully lighting the reflective surfaces of cars became an obsession. Many failed attempts lead to a better understanding and some awesome discoveries, which resulted in the development of a lighting technique that allows me to create fine art images of cars.
Driven by the passion to apply the seemingly limitless possibilities of artificial light sources in my photography, as well as the unavailability of lighting systems which could give the desired results, I had no alternative but to develop unique custom built light sources to create the effect I wanted.