Santa Colomba Consorzio Sociale operates in the Pesaro area offering home, semi-residential and residential assistance services to the elderly, committing itself daily to protect the psychophysical and social well-being of its guests.
For the Consortium we created the new press campaign and advertisements for the local press. The language used to communicate the sensitive and human approach that the structure addresses to the elderly is intentionally emotional, intimate and at the same time simple.
The same language that family members of older people use to describe the positive values associated with their company, such as sweetness, joy, kindness, remembrance.