Ant Electronics is a brand, dedicated to bringing to the market electronic products of superior quality. Designed and developed with extreme precision, their products and components are committed to make a statement for flawless operation and great performance.
My approach for developing the brand identity system was focused on creating an engaging, clear and relevant design with special attention to textures and details. The color palette combines a bold vibrant color with sober achromatic shades.
A characteristic thin sketch line is used across different applications from icons to stationery, packaging and even binding to create a unique and memorable brand style.
