Brussosa dazzles with a fashion film in which the natural and the urban live together in harmony. Barcelona, 15 May 2021. - Nature and urban merge in Brussosa's first fashion film, which is premiered in this format with an allegorical audiovisual proposal entitled 'Raíces' [Roots] directed by Iranian Somayeh Jafari.
The audiovisual piece elevates the handmade that beats in the heart of its bags and accessories, making it come to life through semi-naked and androgynous young people. The models featured in the video blend their bodies with the two new Brussosa collections for the SS2021 season, Artisan and Tokio, two lines that reaffirm the brand's values: genderless, oversized and timeless.
The Catalan firm connects emotionally with the public thanks to a setting that emphasizes sustainability and the exceptional nature of accessories with basic lines and high-quality standards.
Proposals that start from nature and reach the urbanite and that transcend temporary fashions because they are meant to be kept as basic wardrobe. An elegant and ploy-free style that exudes sophistication and seeks to address a classic target consumer who loves slow fashion.
An industrial space serves as a framework for five models. The central scene presents two of them in a competitive attitude playing cards. The video passes through several detail planes that allow to get closer to the texture of the material, as well as to appreciate the perfect workmanship of the finishes.
The music that surrounds the video combines the mechanical and the organic, colouring the pulse that serves as the basis with metallic bells and distant sirens to which the sound of the rain and the chirping of the birds end up imposing.
In the words of Núria Brussosa, one of the brand’s architects, "This fashion film celebrates the interaction of two opposing environments, showing that any piece from Artisan or Tokio is capable of becoming our second skin and accompanying us in our day to day in the city.
" Furthermore, the designer emphasizes that "thanks to creativity and craftsmanship, these materials and dyes extracted from nature acquire their own name, materializing in bags that radiate charisma for a cosmopolitan, diverse and demanding customer.
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