BTA - Architecture studio

Studio: Gris

Corporate identity for BTA, artistic, technical & social architecture. BTA is a solution design to update its original brand and to provide meaning for its corporate identity: - The selection of the typography for the logotype is inspired by the floor of a project from BTA.

- The versatile composition of the letters emphasizes the concept of construction, the nature of its business. - The paper used for the business cards and folder is specially selected for its touch, a premium paper with a rough surface, very similar to a stone, basic element in architecture.

Griselda Martí is founder & creative director at Gris, a careful design agency conceived to provide added value to brands, a thoughtful specialization in brand concept and communication, within gastronomy, art, beauty & luxury.

With a career spanning over 19 years, Griselda has worked at acclaimed Spanish design firms such as Summa Branding, Enric Aguilera or Marnich Associates. Her trajectory has allowed her to acquire extensive knowledge, from corporate to editorial identity, art…

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