Cândidos is a family company that has been born almost 70 years ago. Through the years, the company has built an unique legacy established on high quality standards of manufacturing suits for men.
The new identity is unique, focusing on minimalism with a strong feeling of quality and grace. The main strategy is to create a visual uniformity based on a monogram, a custom type for the wordmark, several graphic patterns, images and a slogan that defines the message of the brand.
The monogram has an optical illusion based on Escher’s work that represents the family legacy and its simplicity allows an easier recognition of the brand in several applications.
The custom type created for the wordmark is a bit condensed with modern proportions that reveals elegant and refined details. The overall design evokes a solid visual identity that recalls this truly legacy achieved throughout the years.
