Crudo

Toni

Crudo is a serigraph and eco-clothes project. Offering an ethical dressing alternative and recovering a traditional way to print by manual silk screen. Slow fashion is the future, but we think must be the present, and we are working on it.

We are not just a product, we try to generate a conscience about the responsible consume telling about how our clothes are made and why we are sure it is the right way to produce.

In our workshop students learn a technique, but learn about sustanaibility as well. Crudo has been born to cover a need, to dress ourself up with a eco clothes. Our designs send a message further than a sentence, is in the soul of products, but as well it is hide in the draw lines.

Ethic and aesthetic must go together, and we try to join them. But price is very important too, and our prices are low because think should be accesible for most people. A fair price can be offered, because we are looking to be education project, and product selling is just a small part of it.

We work slow but hard, because we want to grow fast to be a real alternative in fashion consume. If we become a sustainable (economically) we would like to expand as a model not as a big company.

Toni

Toni

Madrid

I was born in Santander, Cantabria -Spain- and was moving around for a few years, until i came to Madrid. Interested in world around me and trying to keep it for my kids -and all other too :)-.

I love design in all its faces, and i am so lucky i use to live by it. I studied advertisement and graphic desing but then i met usability and UX design, where i have been working for last 8 years.

My real problem is i don´t know to be quiet so i built a workshop where now i am creating…

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