Design the Restaurant Experience is a course aimed at entrepreneurs in the gastronomic sector who seek to give a new boost to their business through design and innovation.
The course addresses different aspects of design, from the conceptualization of the business idea itself to the brand, the user experience, interior design, etc.
Taught by experienced professionals consolidated in the sector. The graphic identity is the result of a flexible symbol, based on the X character, as a synthesis of EXPERIENCE.
We chose a flexible visual system, through the use of color and forms, to reflect the diversity of concepts that the course addresses. With this approach, we created a strong, identifiable and flexible graphic structure, in which the symbol plays the main role in each communication piece.
Design the Restaurant Experience is an initiative by BCD (Barcelona Design Center) and Plateselector.