FLOEKE

Marina goñI studio

Floeke re-interprets classic leather stoles by means of virgin wool in a traditional loom. It is a unique product and its catalogue needed to transmit all luxe, fashion and handcraft at the same time.

We created a catalogue that was very fashionable but also having a strong material component. Floeke is white over white. Floeke is wool.

We run away from typical codes for representing luxury and we enhance a ordinary Material as wool, creating a catalogue object.

Marina Goñi is a graphic design studio located in Getxo (Bizkaia) specialised in brand creation and management. Our work focuses on the identification of each business singularity in order to boost it and make it clear and recognisable to the public. We help in the rise of new brands and their repositioning to make them grow.

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