Hard Rock's Pick!

By: Marco Arroyo-Vázquez

WORK_​​​​​​​Development of innovative packaging which stands out in the music’s lineal for “Hard Rock Cafe”. CONCEPT IDEA_Special edition's package based on a "guitar pick", element, related to the world of music, easily identifiable by anyone regardless of their nationality.

​​​​​​​​​​​​​​WHAT'S UNNIQUE?_"It was conceived as an artistic piece, committed to the romantic of music, who appreciates CDs of limited edition". "The main claim of Hard Rock Cafe is LOVE ALL - SERVE ALL.

I choose this reference and changing "serve" by "listen", an action with reference to music experience. ​​​​​​​"HOW IT'S MADE?!_Burned, engraving & laser cutting. Materials: MD Wood (Medium Density fiber board) & 6 neodymium magnets.

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