Hard Rock's Pick!

Marco Arroyo-Vázquez

WORK_​​​​​​​Development of innovative packaging which stands out in the music’s lineal for “Hard Rock Cafe”. CONCEPT IDEA_Special edition's package based on a "guitar pick", element, related to the world of music, easily identifiable by anyone regardless of their nationality.

​​​​​​​​​​​​​​WHAT'S UNNIQUE?_"It was conceived as an artistic piece, committed to the romantic of music, who appreciates CDs of limited edition". "The main claim of Hard Rock Cafe is LOVE ALL - SERVE ALL.

I choose this reference and changing "serve" by "listen", an action with reference to music experience. ​​​​​​​"HOW IT'S MADE?!_Burned, engraving & laser cutting. Materials: MD Wood (Medium Density fiber board) & 6 neodymium magnets.

PACKAGING LOVER de Valladolid (España). Estudió el Grado de Diseño Gráfico en ESI Valladolid, donde su inquietud autodidacta por el diseño estructural aunado con un interés gráfico, hizo que destacará en PACKAGING. Posteriormente se especializó en Barcelona, estudiando en LABASAD y ELISAVA. Presenta trabajos reconocidos como NEW TALENT a nivel internacional en PENTAWARDS, CLAP, D&D, DIELINE Awards, World Brand Design Awards, LATAMPACK, ANUARIA, ARCAPACK, Verallia y Behance...así como…

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