Dekorapilo is macrame, and macrame is Dekorapilo. A "healthy artisan art" that, through knots, builds ideas and emotions.
Elena trusted La Consulta Creativa to build her brand from the beginning. She works with natural materials that come from local sheep from her place of origin, Izarra, and applies ancient techniques of natural dyes.
It was clear to us that their image had to be simple, natural, reflecting a taste for handmade and artisan products.
The logo reflects the manual work. A manual typography built with knots, following the macramé technique.
Storytelling is a very important part of the brand. We have created different stories that appear in the different supports and that reflect that taste for the unique, the personal, for the emotional part that this technique transmits.
We have also created kits to be sold in the shop and in the future online shop that we are preparing. These basic kits use recyclable and environmentally friendly materials such as cardboard and jute and contain different tools to be able to perform this ancestral technique.
A work that we are weaving knot by knot, just as she does with her new macramé shop, where she offers macrame courses.
