Monshowroom. com (MSR), the french online fashion marketplace needed a total relooking and a total new brand identity to reflect what the brand really is: a premium brand driven by a small team pationnated about fashion, dedicated to their customers.
The design of the e-commerce website & mobile app were not matching with the premium-brands products. Some catalog ranges were hidden because of a miss-understanding of the customers needs.
The new responsive website gives advises on the new trends (but not as much detailled as a fashion magazine),makes customers discover new brands and co-branding partnerships they will not see everywhere and helps them to find quickly the right products by a user-friendly navigation system.
All of that is magnifying by a fashion magazine design like with large pictures and a clean style.