Introducing the NEON Wristbands by Velites
Innovation in Functional Training Accessories
The NEON wristbands, Velites' latest innovation, mark a significant evolution in the range of accessories designed for functional training. This new edition highlights Velites' unwavering commitment to diversification, setting a new standard in the industry.
Revolutionary Design and Color Strategy
Design Strategy: The NEON wristbands break away from traditional color schemes prevalent in the cross-training sector. This deliberate deviation is a strategic move, showing Velites' dedication to innovation and differentiation.
Color Diversity: The introduction of vibrant NEON colors is not just stylistic but also strategic, aimed to attract a broader audience with varied tastes and preferences. These colors are designed to motivate and energize, adding a stimulating visual element to your fitness sessions.
Quality and Sustainability
Packaging: Each set includes 7 wristbands, each in a different NEON color, allowing you to experience a new color and training vibe every day of the week. A standout feature is the layer of NEON paint applied to the packaging, which glows in the dark after exposure to light.
Glow-in-the-Dark Feature: The NEON paint's glow-in-the-dark capability is not only practical but also symbolic. It illuminates the edge of the box and the brand's slogan "Made, not born," reflecting Velites' goal to illuminate the path of its community towards a more active and healthy life.
Sustainable Design: The packaging is 100% recyclable and FSC certified.
Commitment to Excellence
Velites continues to push the boundaries of design and innovation in the cross-training market. The NEON wristbands are a testament to this commitment, offering a blend of functionality, sustainability, and style that sets a new benchmark for the industry. Experience the future of functional training with Velites' NEON wristbands and immerse yourself in a vibrant, energized, and sustainable workout journey.
Product Design: Andoni Jiménez
Packaging Design & Art Direction: Borja Viguiristi
