New Years Card 5 for a Carpenter

Daniela Franz

The German proverb „to get out of glue“ means: someone gains weight and he goes apart. The New Year‘s wish: „So that you also in 2018 won‘t get out of shape“ also refers in its double meaning to the furniture, which thanks to our wood glue won‘t fall apart.

This is card number 5 of a series of so far 7 New Years Cards for a carpenter. The concept is to play in a funny way with words or sayings which originally come from the work of a carpenter - the tools or materials etc.

The blue cards in the corporate colour of the carpenter are sent every January to the customers and friends. They are always combined with a thank for the good relationship in the past and the hope for a good continuing collaboration and best wishes for the New Year.

Daniela Franz is a graphic designer in Mannheim, Germany. She has made her diploma in Mannheim, has worked for several agencies like Leo Burnett in Frankfurt and Contrapunkt, and has her own studio since 1994. She specializes in design concepts, corporate identities, logos, brochures, ads, advertising concepts, books etc..

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