The fans are the heart of the team. Therefore, we decided to turn them into the main focus on the new stadium Fan Zones. We needed a concept and a design that communicated this idea, so we created the slogan “wear it on the skin” and applied it literally: painting the letters of the team’s name and its emblematic chants directly on the skin of the fans.
Besides, we chose different fan profiles to make sure that everyone felt represented. The typography combines different weights to emphasize the idea of diversity.