Abeeja — Honey Packaging

Andrés Guerrero

Abeeja is a project for a small local producer who would love to take their honey as far as possible. The idea behind the packaging, take his product to the limit, begins with the name of the brand that seeks to break borders by linking the words 'bee'.

Through a simple die cut on the label, the packaging can display its wings, showing the iconic image of a bee, a great way of taking advantage of the reduced resources of the client and allows its product to stand above the others.

Flying, of course.

Andrés Guerrero is specializing in corporate identity, packaging and editorial design, always looking for a smart and strong way to communicate his ideas. He has worked for 10 years with some of the most important studies in Murcia such as Germinal, Eduardo del Fraile and F33.

Currently is working as art director and graphic designer with the emerging Rubio & Del Amo studio.

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